01.
MAKE
MISTAKSE

The beauty of failure is in 
our blood and has always
given us rich gifts. 

02.
EMBRACE
THE OTHER

Openness is an elementary 
component of creativity and can 
take you to exciting places.

03.
TAKE FUN
SERIOUSLY

We are too nervous guys to have a cup 
of tea and see what happens. We rather 
leap straight into the deep end.

04.
SHOW SOME
CHARACTER

Every being has its 
own characteristics. 
What are yours?

05.
INDIVIDUALITY
IS ACE

Those who move in their own 
ways won’t have to follow. 

06.
SUGARBREAD
AND PEITSCHE

A concept established over a thousand 
years can’t be wrong. 

07.
STOP MAKING
SENSE

Going against the norm can be 
be extremely rewarding.

08.
CELEBRATE
STRUCTURE AND CHAOS

Or cheese toast. Cause that's 
a good thing too.

09.
WEIRD IS 
GOOD

»In a mad world, 
only the mad are sane.«*

* Akira Kurosawa

10.
THERE ARE
NO RULES

We bathe in the Midsommar 
of our thoughts.